I think of myself as a marketer before anything else, and to me marketing isn’t decoration bolted onto a finished game. It’s translation. The desire is already sitting in the player’s head — for a world, a fantasy, a feeling they want more of. The whole job is to render that desire faithfully into the picture they scroll past, the video they watch, and finally the game they open. Get the translation right and growth stops being something you buy and becomes something you earned by listening. Build the game the desire was already asking for, and the marketing was half-done before you started.