Growth & ASO2016
Find the niche nobody's defending
Moscow, a doomed MOBA, and a budget that got pulled.
My first real touch with mobile was a MOBA that couldn’t pay for itself. Marketing budgets were pulled, so I had to learn organic growth or watch it die. That necessity became the method: one proven survival-RPG template, reskinned into settings the big spenders find too small to bother with — Rome, then Sengoku Japan, then the Viking north.
Takeaway
When you can't win on budget, win on the niche your competitors think is too small to defend.