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Growth & ASO2016

Find the niche nobody's defending

Moscow, a doomed MOBA, and a budget that got pulled.

My first real touch with mobile was a MOBA that couldn’t pay for itself. Marketing budgets were pulled, so I had to learn organic growth or watch it die. That necessity became the method: one proven survival-RPG template, reskinned into settings the big spenders find too small to bother with — Rome, then Sengoku Japan, then the Viking north.

Takeaway

When you can't win on budget, win on the niche your competitors think is too small to defend.